About the Brand
This US brand deals with sports apparel for men and women. They have very good-quality products, basically for the horse riding sports. Brands were facing issues in Google Ads in terms of revenue and ROAS.
Industry
Unisex Sports Apparel Brand
Services
Google Ads
CRO
When the sports apparel brand approached us, they were excelling on Facebook, but their Google Ads performance was not meeting expectations. The challenges included improper conversion tracking, disorganized account structure, and inefficient budget allocation for products.
We prepared a deep audit of the account and the website. Made changes on the website to improve the conversion rate. Also paused the non performing campaigns and launched new campaigns with proper account structure. Use different types of campaigns like search, YouTube, Pmax, and Display.
