Google Ads
Yash Mandlesha
6 min read
Google Ads Audits: The 30-Minute Checklist That Finds Leaks
Yash Mandlesha
Founder
Quick take
A practical first pass for finding wasted spend, broken measurement, and the campaigns that deserve more budget.
Start with signals, not guesses.
A good audit starts by matching what the business needs with what the account can actually report. Before changing bids, confirm that conversion actions reflect real value, attribution is consistent, and budgets are not being spread thin across campaigns with competing jobs.
The first 30 minutes
Check search terms, conversion tracking, budget allocation, campaign overlap, and feed health. Those five signals show whether the account needs a structural reset or a more focused optimisation pass. Keep a written change log so each decision has a measurable outcome.
Mediagram takeaway
Strong accounts are not built on isolated tactics. They compound from clear measurement, focused structure, and a testing rhythm you can trust.
On this page
Start with signals
The first 30 minutes
Growth takeaway
Let’s make your Google Ads profitable.
Get a 30-minute review of your Google Ads account and leave with clear, actionable next steps.
Related posts
Google Ads
Google Ads Audits: The 30-Minute Checklist That Finds Leaks
A practical first pass for finding wasted spend, broken measurement, and the campaigns that deserve more budget.
Yash Mandlesha
6 min read
Performance Max
Why Your Performance Max Campaign Needs a Feed-First Strategy
The account decisions that turn a broad campaign type into a dependable source of qualified revenue.
Yash Mandlesha
5 min read
Google Ads
Brand vs Non-Brand Segregation in Google Ads: Why Mixing Them Is Quietly Costing You Budget
Combining brand and non-brand traffic in one campaign makes your account look healthier than it is. Here's why the split matters more than almost any other structural decision you'll make.
Yash Mandlesha
7 min read